Doha, Qatar – October 15, 2024: In a significant step for the luxury real estate sector, JMJ Group Holding has signed a non-binding Memorandum of Understanding (MoU) with Ennismore, the world’s fastest-growing lifestyle hospitality company, to bring to life SLS Doha The Grove Residences.

This collaboration enhances the project's exclusivity, aligning SLS Doha The Grove Residences with SLS’s inimitable brand of immersive extravagance, and ensures that owners will have access to an enviable array of dedicated residential amenities, all managed by Ennismore and SLS.

Sheikh Jabor Bin Mansour Bin Jabor Al Thani, Chairman of JMJ Group Holding, said: “Signing an MOU with Ennismore further enhances this exclusive experience. A name synonymous with world-class hospitality, SLS’s expertise will ensure that residents at SLS Doha The Grove Residences enjoy unparalleled service that truly redefines luxury in Qatar.”

Chadi Farhat, Brand COO of SLS & Head of Asia Pacific & Middle East at Ennismore, added: “This partnership will mark an important step for our SLS brand as we expand into the Qatari market, where the demand for high-end, innovative living is growing.”